Photography has a rich history as an art form, a technology,
and a profession. Photographers like Ansel Adams and Annie
Leibovitz have kept photography firmly planted in mainstream
culture for centuries. In fact, the photographic process
was experimented with as early as the 1700s. By the late
1800s, Eastman Kodak had been formed and photography would
never be the same. Advances in camera technology have made
photography available to the masses and with the innovation
of the digital camera; photography has become more popular
than ever. Digital technology represents a new frontier
in creating photographs, publishing images, and in the economics
of art itself.
The first known permanent photograph was taken in 1826
and took eight hours to expose. Color photography is nearly
as old with color techniques being explored throughout the
latter part of the 19th century. The first common cameras
were incredibly bulky, difficult to use, sensitive to the
elements and generally unwieldy. For many years, photographers
were a rare breed that would travel from town to town and
offer their services for family portraits, news agencies
and historical societies. Kodak's major innovation was the
invention and distribution of film canisters that made the
pursuit of quality photographs much easier.

With the invention of film, photographers were able to easily
experiment with different cameras, lenses and a host of
tricky effects. Some of the most interesting techniques
include:
-
Panoramic Photography:
This wide angle format is meant to capture the field of
view that is visible to the human eye. This form is especially
useful for photographing skylines and landscapes.
-
Time Lapse
Photography: Also considered a form of cinematography,
this technique captures change over a long period of time
so that playback shows change happening faster. This technique
has been enormously valuable in studying biology and astronomy.
Increased exposure time can also create some striking
effects in still photography.
-
Aerial Photography:
This form of photography is essentially taking photographs
from a high altitude, whether from an airplane, hot air
balloon, or satellite. This has been widely used by the
military and also has commercial applications.
-
Technical Photography:
Many professions incorporate a technical approach to photography.
For instance, crime scene investigators and insurance
claim adjusters regularly take photographic evidence for
use in court.
-
Infrared Photography:
This type of photography captures light waves in the infrared
spectrum and can provide interesting insight into plant
matter, aerial views, portions of the Earth's surface
and more.
-
Printing and
Post-Printing Manipulation: Techniques used in
the darkroom while printing and also in touching up prints.
These techniques include dodging to reduce exposure, burning
to increase exposure, and coloring to make a black and
white print into a color photograph.
The techniques and technology used in darkrooms in the
past have been vastly changed by the development of digital
technologies. Photographers used to carry light meters,
calculate the optimum exposure, adjust the focus, and wait
for prints to develop to gauge their success. With digital
technology, the fine points of exposure and focus are handled
by the camera, and pictures are immediately available for
review, upload and dissemination. Digital technology has
increased the quality of the average photograph, the speed
of production, and the efficiency of publishing and sharing
quality photographs.
Much of the increase in quality and efficiency is because
of the worldwide web and the many useful websites that have
come into the marketplace. Sites like Fotofinish, Photostouchup,
and Photoshopdesign provide web based access to photo editing
tools. Sites like Flickr, Photobucket, Tinypics, Shutterfly,
Picasa, Revver and Webshots make the storing and sharing
of high quality photos a snap. Social networks like Facebook,
MySpace, and many others make the quick publishing and widespread
dissemination of images commonplace and simple. Databases
of stock imagery like the one found at Jupiter Images provide
the masses with thousands of professional quality images.
The web is making high quality photography much more accessible,
affordable and efficient.

Since there are so many amateur photographers, and so many
affordable digital cameras on the market, there are many
more quality photographs being produced then in the past.
There is a marked shift away from well paid commercial photographers
towards a do-it-yourself culture of everyday people carrying
compact cameras. The days of well paid freelance photographers
would seem to be at an end. For people who want to make
a career out of photography, it is imperative that they
learn additional skills in addition to the fundamental principles
of photography. Professional photography is still being
applied but usually in the context of other industries and
occupations some of which include:
-
Travel Photography:
Being a travel photographer is one of the most coveted
careers in media. This form of photojournalism places
a premium on writing skills, photography, training in
journalism, expertise in traveling to foreign countries,
cultural maturity and a sense of adventure. Many magazines
contract with travel photographers including National
Geographic, Outdoors, Men's Health, and more!
-
Fashion Photography:
This form of photography requires a developed sense of
style, fashion, modeling, lighting, runway shows and the
fashion industry in general. There are many magazines
that employ fashion photographers such as Vogue, Seventeen,
GQ and many more.
-
Sports Photography:
Another highly coveted profession, sports photography
requires extraordinary technical expertise and advanced
technology. Shutter speeds are high because of the extremely
fast paced action of sports like tennis, baseball, auto
racing, football and more. There are many news organizations
and magazines that employ sports photographers including
Sports Illustrated, The Sporting News, the Associated
Press, and virtually all major newspapers in the United
States.
-
Forensic Photography:
This form is also known as crime scene photography and
has been made famous by television shows like CSI and
Law and Order. This form of photography is very different
from the others listed in that the audience is usually
a courtroom rather than mainstream media. Forensic photographers
must be completely accurate, noting all aspects of the
crime scene, their evidence collection, chain of custody,
where and when the photograph was taken and much more.
There is a greater liability and responsibility with forensic
photography since it is a vital piece of the justice system.
-
Portrait Photography:
This is a classic form of photography nearly as old as
photography itself. Families and individuals will often
have their portraits taken to commemorate an event like
senior year of high school, the birth of a new baby, or
a marriage. The emphasis is on lighting, angles, poses,
and smiling for the camera. Professional portrait and
wedding photography is still a healthy industry and has
not been as affected by advances in technology.
Akin to professional photography is the work of cinematographers
and videographers. These forms capture motion with several
still frames being generated in rapid succession to create
movies and films. This is of course the basis of motion
pictures and television and has been fundamentally changed
by new technologies. High definition, digital production,
and satellite communications have taken television coverage
to new dimensions, far beyond the first movie cameras. As
with photography, knowledge of composition, lighting, frame,
and angles must be highly developed. There are many jobs
available for good camera operators, videographers and cinematographers.
Employers include movie studios like Universal and Warner
Brothers, cable channels like CNN and ESPN, local television
stations, and even government organizations. While there
are many amateur videographers, there is still a high paying
market for professional level movie and television production.
There are many ways to get the training and certification
necessary for a successful career in photography. Vocational
and technical schools offer commercial training, compositional
training, darkroom training and all kinds of technical instruction.
Film schools and fine arts schools provide systematic and
philosophical approaches to moviemaking and good photographic
printmaking. As with most industries, the most experienced
photographers will be the most highly sought after and the
most successful in the field. The importance of mentorship,
volunteer programs, internships, and any other avenues to
gain experience cannot be overstated. And as stated earlier,
good photographic skill goes along way when coupled with
a deep knowledge and expertise of some other field such
as travel, writing, sports, or journalism.
Human beings have always been fascinated and stimulated
by light and imagery. As technology improves and the web
changes our environment, there will be even greater need
for rich, vivid, visual media. With the right training,
an artistic eye, discipline and dedication, a career in
photography can be rewarding on many levels.
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